[EmpireWF]

With the hollywood writers strike in full blast and expectations that it will last well into 2008, TV networks are bracing themselves for fresh content. The beneficiary may be the sport of MMA.

Reports say UFC is nearing a deal with CBS that would make them the broadcast TV home for the most famous MMA organization. The report says sources believe a deal could be announced "as soon as this week." UFC would air on CBS in early 2008 as long as the strike is still in effect.

"UFC on CBS would be a curious fit, since MMA appeals to a younger and male audience; CBS tends to skew more to the 25-to-54 demo. Word of the negotiations between CBS and UFC was first reported by the Los Angeles Times. CBS declined comment."

Reportedly, NBC is looking to pair up and air MMA content on their network in early 2008. "Possibilities run the gamut from brands such as newly formed M-1 Global to K-1 to the International Fight League (which airs on FSN and MyNetworkTV). On Nov. 3, MyNetworkTV aired a live IFL event; its deal is not believed to be exclusive to MNTV."

[Lefty Noob]

Interesting, never thought of a broadcast network going this route to cover for the strike, but I like it. Still, it'd have to be a 10pm show, right?

[EmpireWF]

I never thought the sport would ever be considered for a broadcast spot...ever. But you're right, they would likely get a 10pm slot. Although you never know, MyNetworkTV aired IFL from 8-10pm during its run. Then again, CBS and NBC are not MyNetworkTV (understatement of the year?).

[bears9]

CBS would be good for UFC

[vincesanity82]

Originally Posted by Lefty Noob

Interesting, never thought of a broadcast network going this route to cover for the strike, but I like it. Still, it'd have to be a 10pm show, right?

yea, one would think so, dont want little timmy watching, getting ideas to beat up kids at school..

[Lefty Noob]

Originally Posted by bears9

CBS would be good for UFC

I dunno. CBS has a reputation of being the "old folks network". Seems like an odd fit to me.

[bears9]

Originally Posted by Lefty Noob

I dunno. CBS has a reputation of being the "old folks network". Seems like an odd fit to me.

But it is still Network TV, which PPV, SPIKE, and HBO (all the other UFC broadcasters)

[EmpireWF]

Actually, UFC has a new syndicated show on (I think) MyNetworkTV. It's weird how they show it but it's still broadcast TV.

But to get on a prestigious station like a CBS, would be huge for the image of the UFC.