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This is Ross Greenburg, the president of HBO Sports. Boxing is the main sports draw for HBO, so Greenburg has a personal stake in boxing remaining a viable sport in America. And when he sees the sports media take shots at boxing that he doesn't think are warranted, he's not afraid to fire back.

"I am getting a little tired of your using the "save boxing" story line every time you guys decide to cover the sport, as you did in your story on Kelly Pavlik. If boxing is dying, why did our 24/7 De La Hoya-Mayweather reality series average 4.7 million viewers a week over a four-week period? And how did the fight itself do 2.4 million buys? If boxing is dying, why is the anticipation for Calzaghe vs. Kessler, Cotto vs. Mosley, and Mayweather vs. Hatton so great? I think magazines and newspapers that characterize boxing as dying are trying to rationalize their stubbornness in not covering the sport. Boxing fans are out there in millions. You and others are just not serving their needs. We are."
Ross Greenburg, President, HBO Sports

HBO Exec Slams SI for Boxing Coverage - FanHouse - AOL Sports Blog