[Tuck4Bama]

At last, a viable threat to USC's West Coast supremacy has emerged.

Cal, Oregon, Oregon State -- all have poked and prodded at Pete Carroll's Trojans during their unprecedented run of six straight Pac-10 titles but have failed to knock the kings off their throne.

None of those traditionally second-tier programs, however, ever carried as much potential as the long-dormant school in USC's own backyard.

With the hiring last month of high-profile head coach Rick Neuheisel, UCLA officially amped up the heat on its crosstown nemesis. Landing former Carroll offensive coordinator Norm Chow, however, should send shockwaves reverberating through Heritage Hall.

SI.com - Writers - Stewart Mandel: UCLA adds juice to USC rivalry with Chow - Tuesday January 22, 2008 12:50PM