Re: Don't expect Dodge back soon!
Why would they? The cars that most makers need to sell are better suited to racing in other series. Just look at the Austrialian V8 Supercar series. Those cars resemble that makes of cars that makers actually want to sell. Even GM and Ford said they weren't all that happy about racing the pony cars in the Nationwide series because they really rather push other cars over the Mustang and Camaro.
Not to mention look at the investment needed only to go poof when a team goes belly up or NASCAR introduces a new generation of car.
I don't think the target audience of car makers such as Honda, Hyundia, Kia, Audi, VW, BMW, etc...really have any interest in being exposed to NASCAR advertising. I guess Toyota made it work but a lot of that came from the truck series where Toyota was going head to head with the American big 3 in sales.
Serious question time. Do you think Dodge sold any more vehicles because they won the Sprint Cup at the end of the season compared to not winning or even not competiting? I would say that would be hard to determine and less flattering when you look at the budget involved.