Facing those factors, Ford, which has been in the racing game for 107 years, has engaged in an ongoing assessment of its investment in NASCAR, cinched up the belt wherever possible, and carefully monitored the return it gets on those racing dollars. The topic has come up again this week as NASCAR's Sprint Cup and Nationwide series have descended on Michigan International Speedway for weekend races. "We are consistently evaluating the reasons why we race," said Tim Duerr, Ford's NASCAR marketing manager. "And we race specifically to sell vehicles. We've tightened things up because of the economy, no question about that, but we still feel the need to be involved in the sport."
-- Toledo Blade toledoblade.com -- Ford sponsors cars, reaps dividends
08-18-2008, 06:36 PM
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