[vincesanity82]

The top-earning NASCAR drivers make more money off the racetrack than on it. Jeff Gordon, the sport's all-time leading money winner, made $32 million over the last year; $17 million came from endorsements and royalties on merchandise, and $15 million came from his salary and race winnings. Dale Earnhardt Jr., the second-highest earner at $31 million, made $21 million from licensing and endorsement income from the likes of PepsiCo, Anheuser-Busch and Adidas. -- Forbes

NASCAR's Highest-Earning Drivers - Forbes.com

[Bob Tanner]

Originally Posted by vincesanity82

The top-earning NASCAR drivers make more money off the racetrack than on it. Jeff Gordon, the sport's all-time leading money winner, made $32 million over the last year; $17 million came from endorsements and royalties on merchandise, and $15 million came from his salary and race winnings. Dale Earnhardt Jr., the second-highest earner at $31 million, made $21 million from licensing and endorsement income from the likes of PepsiCo, Anheuser-Busch and Adidas. -- Forbes

NASCAR's Highest-Earning Drivers - Forbes.com

Hmmm... It seems that there are differing views on this?

According to SI.com Junior ranked 11th in the highest paid US athlete derby with $27,221,970. Jeff ranked 14th (2nd in NA__AR) with $25,926,687. Jimmy Johnson was a distant 30th (3rd in NA__AR) with $18,663,920.

SI broke it down in salary and endorsements. Licensing?

Tiger was the Grand Poobah, taking home a hefty $111,941,827.

SI.com - The Fortunate 50

[LSC9901]

Have to believe that Jr makes far more than any other driver. He has his finger in so many $$$ projects.

[kcoruol]

Originally Posted by LSC9901

Have to believe that Jr makes far more than any other driver. He has his finger in so many $$$ projects.

What's in a name?