After months of research, development and design collaboration, Dale Earnhardt, Jr. will debut the adidas three stripes at the 2008 Daytona Speedweeks, which starts on Feb. 9 with the Budweiser Shootout and ends Feb. 17 with the year's premier NASCAR event Daytona 500. On Feb. 15, Dale Jr.'s exclusive adidas JR. Nation Gear will go on sale at Sports Authority available first in Daytona. ... Dale Jr. continues to work closely with the adidas Innovation Team to create a race suit featuring ClimaCool(R) technology. With extreme temperatures in the car, ClimaCool will keep Dale Jr.'s body temperature lower, ultimately combating fatigue and therefore allowing him to be more alert and responsive throughout the entire race.
-- Adidas
Dale Earnhardt Jr. to Debut adidas Three Stripes at Daytona