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Crave Entertainment, and Professional Bull Riders, Inc. (PBR) in partnership with D2C Games, Inc. revealed details of the Professional Bull Riders videogame. Capturing all the adrenaline and challenge of the Toughest Sport on Dirt, the game lets you play as a pro bull rider or as a bull in multiple events leading up to the World Finals. Available for the Wii™ home video game console, the Xbox 360 video game and entertainment system from Microsoft, and PlayStation 2 computer entertainment system, with downloadable versions on the PSP (PlayStation®Portable) system and PC, the PBR games are scheduled for release in time for the World Finals beginning in October 2008. "PBR has a dedicated fan base and the sport is poised to become the next NASCAR," said Rob Dyer, President of Crave Entertainment. -- Business Wire

Professional Bull Riders Game Delivers All the Action of the Toughest Sport on Dirt