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Jägermeister will saddle up for rodeo tour

Jägermeister will saddle up for rodeo tour

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Old 11-06-2007, 01:31 PM
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vincesanity82 vincesanity82 is offline
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Jägermeister will saddle up for rodeo tour
AEG has signed Jägermeister to be the first presenting sponsor of the Toughest Cowboy rodeo competition, which has already started production for a national 10-city tour and television series. "We think rodeo provides a perfect demographic for Jägermeister ," said CEO Lee Einsidler. -- Sports Business Journal

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