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COLORADO SPRINGS, Colo. (September 14, 2006) - The Professional Bull Riders (PBR) anticipate that this weekend’s FOX broadcast of the Johnsonville Brats Jerome Davis Challenge will be one of its most watched telecasts to date. The Johnsonville Brats Jerome Davis Challenge is stop number 26 on the Built Ford Tough Series presented by Wrangler (BFTS) and takes place on Sept. 15-16 at the Greensboro Coliseum in Greensboro, N.C. The event is the PBR’s first tour stop to ever be featured on the FOX network, and also marks the PBR’s debut on an NFL Sunday. Please be advised to check all local listings since broadcast times will vary depending upon Sunday’s NFL game.
Said CEO of the PBR, Randy Bernard, “I would like to thank FOX for giving us an opportunity to showcase our sport in what I believe to be a landmark move for the PBR. Given the demographics of FOX viewers and that of PBR’s fan base, Sunday’s telecast has serious potential to be one of the highest rated broadcasts in PBR history.”
90 minute tape-delayed PBR television broadcasts are slated to air on three single-header NFL Sundays, including the Sunday, Sept. 17 show. Fans can also catch adrenaline-charged PBR action on FOX on Oct. 1 and Oct. 29.
PBR management is excited to enhance its programming with FOX coverage, and not only deliver professional bull riding to its passionate fan base, but win new enthusiasts in the process. IMG Media (formerly TWI) will produce the telecasts on FOX. IMG is the largest independent producer of sports events in the world, with over 5,000 hours televised every year. High impact bull riding action will be delivered in a more exciting format than ever before with the addition of new features such as the “super slo mo camera” and more rider and bull profiles than ever before.
About PBR:

More than 104 million viewers tune in each year to the PBR on FOX, NBC, OLN and on a host of foreign networks across the globe. With over 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 800 athletes competing in more than 250 PBR sanctioned competitions. In 2005 the PBR expanded its international interests, opening offices in Australia, Brazil, Canada, and Mexico.

About FOX:
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2005-2006 season as the No. 1 network for the second consecutive year among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

For additional information on the Professional Bull Riders, please visit www.pbrnow.com or call 719.471.3008.