NEW YORK, N.Y. (October 27, 2009) - The Professional Bull Riders, Inc. (PBR) is thrilled to announce that the 2009 Challenger Tour Championships presented by Dickies, one of the most desired event titles in the PBR, will now kick off the elite 2010 Built Ford Tough Series (BFTS) season. On November 20-22, 2009, the BFTS tour will make its first stop of the season at the Gwinnet Center in Atlanta, Ga., combining two premier events into one marquis stop. Fans will have the opportunity to see the world’s best riders competing for $500,000 in prize money—PBR’s 2nd largest payout—and will be witness to one of the most intense, action-packed bull riding that the PBR will put on all year with more cowboys, more bulls, and more rides and wrecks than a true fan could ever ask for!
Bull riding action will get underway on Friday, November 20 at 8 p.m., Saturday, November 21 at 7:50 p.m., and on Sunday, November 22 at 2 p.m. $500,000 will be up for grabs as top PBR superstars from around the world will compete against the toughest bovine athletes that the PBR has to offer.
Tickets are available for as little as $10 and increase to $15, $25, $50, and $100 (standard ticket fees apply). They can be purchased online at
www.ticketmaster.com, by phone at 404.249.6400, or in person at the Gwinnett Center Box Office. Fans will enjoy more than two hours of heart-pounding action, rock & roll music, pyrotechnics, and an up close and personal view of
The Toughest Sport on Earth! 2009 Challenger Tour Championships presented by Dickies® is now a BFTS tour stop