[Hockey News]

Crosby truly is becoming his own brand.

He's got his own logo in Penguins black and gold and a couple different styles of shirts adorned with his name and familiar No. 87. There's even a modest women's line that includes a pink baby tee featuring the words: "I (heart) Crosby."

It's hard to imagine any other current hockey player being able to pull such a thing off, but Crosby has shown during two years in the NHL that he's far from any other hockey player.

He's been associated with Reebok since 2005 and has worked extensively with the company to develop his on-ice equipment. Launching a clothing line for off-the-ice activity - including working out and hanging out - felt like a natural step.

"It was something I was comfortable with and more than happy to partner up with them and do," explained Crosby. "It doesn't mean I'm going to go and do everything there is else out there to do. This is just something that's a pretty easy fit."

Sidney Crosby tries his hand at a new profession - designing clothes

[blueandwhite]

Okay this is a personal thing, but i think he's geeky.
He's on the cover of the paper today in Toronto, smiling, wearing his new reebok t shirt, then inside he's got a couple of chicks on either side of him.
he looks like a big geek. maybe lots of people thought Gretzky was a geek too - not me- and I'm not commenting on The Kid's hockey ability. i'm just saying, he looks anything but smooth. he looks -
Well, geeky.
They try to sell him in the marketplace as this Hot Young Thing, but he doesn't have the face.