RALEIGH, N.C. - Butch Davis has been everywhere for North Carolina this offseason.
On a billboard overlooking a busy highway in Burlington, staring back at newspaper readers in a full-page ad, even in streaming video form filling up fans’ e-mailboxes. It’s all part of the Tar Heels’ aggressive attempt to boost season-ticket sales, attract new fans and cash in on their new coach’s popularity.
“We’ve tried to do everything we can to highlight the excitement around the football program,” said Rick Steinbacher, the school’s associate athletic director for marketing.
Promotional blitzes such as North Carolina’s have become increasingly common throughout college football, with schools capitalizing on coaching changes by focusing their marketing campaigns around their new leaders — especially if the hiring generates the kind of buzz Davis did when he took the job last November.
It's been a Butch blitz in North Carolina - College football - MSNBC.com
05-11-2007, 06:02 AM
Selling Butch Davis 
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