New England has powered CBS' NFL ratings so far to a 5% jump over last season — even before Sunday's Steelers-Pats game — while NFL ratings on Fox, NBC and ESPN are down. With CBS' NFL ratings virtually tied with NBC's and Fox's, its AFC package might end up topping the two other broadcast network NFL packages in the same season for the first time. And Sunday, CBS and the Patriots took their relationship to a new level in announcing a joint venture to create the first CBS sports restaurant. The CBS Scene, with 15,000 square feet, will open next fall at the Pats' stadium in Foxborough, Mass. "There is no greater franchise right now in the NFL than the New England Patriots," said CBS president Les Moonves, in a statement released Sunday.
Said Patriots owner Bob Kraft: "When it comes to entertainment and sports programming, CBS is the premier brand." -- USA Today
CBS gets cozy with Pats as its NFL ratings soar - USATODAY.com