[TN_Gal]

Read this on Nascar.com, this is just an excerpt of the article BUT ...what would you want on your M&M's?

PS...I took liberty and highlighted one little area..it is all their words, I didn't change it, just brought it to your attention

It's an important consumer trend: folks seek (and tend to purchase) items that reflect their personalities and passions.
Realizing this, and understanding the proven loyalty of NASCAR fans toward the sport's financial sponsors, Masterfoods USA, the parent company for M&M's, sought to meld the two dynamics together to jumpstart a new initiative -- "My M&M's."
My M&M's are the customizable version of that which we all purchase in the big brown bag.
Hit mymms.com, choose a base color, preferred 16-character message and the manner in which you'd like them packaged, and presto, a bowlful of edible billboards. One side hosts the message -- two lines per M&M with a maximum of eight characters per line -- the other the famous "m."
Maybe you're a Dale Jr. fan throwing a championship party this fall. Select red and white M&M's that read GoDaleJr 06Champ! Or possibly choose the entire rainbow of colors and place 24sux on the top and any number of eight-character derogatory arrangements on the bottom.
Seems straight-forward enough, and all-encompassing -- birthdays, weddings, bar mitzvahs, anniversaries, graduations, Super Bowls. You get the idea.