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| Re: Who Needs To Walk Away
__________________ 2nd Season NASCAR Fan - |
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| Re: Who Needs To Walk Away Quote:
Interest concept. I also find the idea that Jeffie and Junior are "just hanging around" kind of bizarre but then lot's of things slide right by my feeble, Teflon-coated brain.
__________________ Bob I think we ought always to entertain our opinions with some measure of doubt. I shouldn't wish people dogmatically to believe any philosophy, not even mine. Bertrand Russell (1872 - 1970) |
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| Re: Who Needs To Walk Away Boy you got that right. I just can't understand why NAPA keeps keeps pouring money into that horrid race team and it's washed up driver. |
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| Re: Who Needs To Walk Away Quote:
I took the message being sent as Cup racing in particular, and possibly auto racing in general, is the domain of the young. I guess that people such as you and I are just so much excess baggage. |
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| Re: Who Needs To Walk Away Quote:
You guys are thinking like it's 1970 again. It's not. Sponsorship money to get into first place or a chase spot as compared to a car that runs barely in the top 35 but gets TONS of exposure with an in car camera, driver is co-host of a weekly show, driver is frequently talkeda bout good or bad, a driver that every fan knows (and knows he drives the NAPA car). Now winning the championship in sponsorship would be great, but you could spend 50% of the money on a top 35 team and get 75% of the exposure? What would you do? Notice in recent years the move to more and more sponsorships of lower teams and only certain races. Not every company needs that last Nth of exposure, especially with the diminishing returns at the very top of sponsorship levels. So to sum up, NAPA sponsors Mikey and gets their return on their investment for what they spend in exposure. Doesn't matter if he wins or looses. Same can be said for a lot of racers. It's called Bang for the Buck. Like him or not Mikey is a lot of bang for the buck in sponsorship money. |
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