[Racer Duck]

I had a hard time deciding what this story was about. After carefully reading it several times, it appears Sprint's Director of NASCAR Marketing, Dean Kessel, is trying to put the damper on continuing the relationship with NASCAR (which seams strange that he would be trying to work himself out of a job!)

Whatever the purpose for this story, it's certainly a strange one...



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It’s wait and see for Sprint Nextel-NASCAR relationship

By JIM PEDLEY

The Kansas City Star

Sprint Nextel has a new boss, but company officials said this week that it is too early to talk about whether the Overland Park-based telecommunications giant would have a new relationship with NASCAR.

Dan Hesse was hired to replace Gary Forsee as Sprint Nextel’s chief executive officer a little more than two weeks ago. Since then, a couple of major holidays have slowed Hesse’s ability to jump headlong into his new job.

Dean Kessel, Sprint’s director of NASCAR marketing, said Thursday that there has just not been enough time for Hesse to consider his company’s relationship with the auto racing series.

“It’s still very early in the process,” Kessel said. “We are looking forward to giving Dan a complete overview of our sponsorship and the NASCAR property and how the property activates and how we can leverage it going forward.”
more....

[Quality88]

I don't get it, what's the purpose? Is it just the media bein the media makin nothin out of nothin on a slow day?

Or are they just tryin to raise the hopes of companies who would love to have their product plastered all over NA$CAR?

[Bob Tanner]

I don't invest in anything related to telecommunications or anything with dot com in their corporate name. I just don't trust them

I would advise ISC/NA__AR to be very, very careful.