[simple simon]

DAYTONA BEACH, Fla. – Daytona International Speedway, host of NASCAR’s biggest, richest and most prestigious event – The Daytona 500 – has an annual overall economic impact of more than $1 billion.



According to the report conducted by The Washington Economics Group, Inc. and Chuck Yaros, Daytona International Speedway and Daytona 500 Experience boast a total economic impact of $1.9 billion annually. The economic impact study was conducted over a several month period utilizing the IMPLAN model, which analyzes both the direct and indirect benefits of an economic producer in a region and statewide.


Daytona International Speedway’s annual calendar features high profile sanctioning bodies such as NASCAR, Grand American, American Motorcycle Association (AMA) and World Karting Association (WKA). From stock cars’ most prestigious race – the Daytona 500 – to sports cars’ most prestigious road race – the Rolex 24 At Daytona, the Speedway is active with activity more than 300 days each year.


“For many years, Daytona International Speedway has been an economic catalyst in the state of Florida,” said Speedway President Robin Braig. “Through the millions of fans that visit our facility throughout the year, we are proud to fulfill our commitment to give back to our neighbors in Daytona Beach, Volusia County and the state of Florida on an annual basis.”

The WEG study also found:
·DIS and Daytona 500 Experience operations create nearly 32,000 jobs.
·DIS and Daytona 500 Experience provide more than $856 million dollars in labor income annually.
·DIS and Daytona 500 Experience generate $155.4 million dollars annually in tax revenue to state and local governments.


The report also noted that International Speedway Corporation, the parent company of Daytona International Speedway, announced that its operations generate $2.3 billion in economic benefit each year.

Study: DIS Generates $1.9 Billion Annually - Daytona International Speedway

[simple simon]

Originally Posted by simple simon

·DIS and Daytona 500 Experience operations create nearly 32,000 jobs.

that's impressive right there

[The Dude]

I knew the event was huge, but 1.9 Billion? That's A LOT of chump change.