[SpaceCadet]

Originally Posted by Racer Duck

as I understand it, there were some sort of studies, maybe marketing studies, done to test product favorability in different scenes/situations. the highest score was always achieved when an elephant was in the scene, it didn't matter what else was going on .. the elephant made the sell.

I also read about the elephant with Bella. it's an Indian Elephant rather than an African Elephant - the African varieties are not tame enough to work in this situation. and, over the course of several days of filming it developed an attachment to Bella. now they are the best of friends and the elephant is content to just stand by her side.

RD, this was a trivia question on some game show recently. You're right. Basically, people like elephants. The down side for me - I still don't know what they were advertising because I was so obsessed with "what's that stupid elephant doing in this commercial?" Go figure.

[wingkey1]

Originally Posted by Quality88

Worked for Sharpie

Now we just may be really on to something here.

Sharpie, Dumbo - go back maybe 3 years and check out pix of Kurt Busch before his ear tuck.

Wholly Kwap!

[Quality88]

Originally Posted by wingkey1

Now we just may be really on to something here.

Sharpie, Dumbo - go back maybe 3 years and check out pix of Kurt Busch before his ear tuck.

Wholly Kwap!

Figured you pick up on it

[LSC9901]

Originally Posted by wingkey1

Interesting.

Reason I went with my SWAG (Scientific wild a** guess) was the "mirrors" reference in the DLP commercial ("It's the mirrors") and the mirrors in the elephant study.

But since none of us really knows --- I go with your - "Dumbo sells".

That was the reason that I read. Elephants grab your attention. Nothing anymore sophisticated than that !!!

[Bob Tanner]

Originally Posted by LSC9901

OK ... now here is a good question for you. Why is the elephant in the DLP commercials ???

<Jumping up and down>
I know! I know! I can go to the old thread and prove it!