[vincesanity82]

Coca-Cola is extending its marketing partnership with NASCAR for another decade, an arrangement that promotes the world's largest beverage company and its products to a U.S. fan base of 75 million people and millions more worldwide. The extension of the Coke-NASCAR relationship follows the announcement earlier this year of a new 10-year sponsorship agreement with the International Speedway Corporation, which meant Atlanta-based Coke bumped Pepsi out of the prestigious Daytona 500 and other ISC tracks. -- Atlanta Journal-Constitution

Coke/NASCAR sponsorship deal to last another 10 years | ajc.com

[Quality88]

Sucks for Pepsi, somewhat.

[Racer Duck]

Originally Posted by Quality88

Sucks for Pepsi, somewhat.

just gives Gordo and the gang at HMS more reason to win at ISC tracks! I know he revels in taking a healthy swig of Pepsi whenever he wins at a Coke track .. and especially when he does well in the Coke 500!!! Now Jr. with Mountain Dew (PepsiCo)... it's gonna be interesting to watch.

[vincesanity82]

its not like people are gonna stop drinking either one..

[Racer Duck]

Originally Posted by vincesanity82

its not like people are gonna stop drinking either one..

right, but you know how NASCAR is about their "title" sponsors...

[vincesanity82]

Originally Posted by Racer Duck

right, but you know how NASCAR is about their "title" sponsors...

yeah I know, just making a general statement..