Not only is Kelley Earnhardt Elledge a
great big sister, she is proving to be a sharp business woman whose own star is just beginning to rise.
As if successfully negotiating on behalf of NASCAR's hottest free agent for a spot on NASCAR's hottest team wasn't enough of an accomplishment for one season, now she's gone and made
sports marketing history with a merchandising deal:
Merchandise bearing Dale Earnhardt Jr.'s future sponsor, Mountain Dew Amp, and car No. 88 have hit the market within the past month, thanks to a groundbreaking agreement he reached with his departing sponsor Anheuser-Busch.
Veterans of the NASCAR licensing industry say they can't remember a future sponsor selling merchandise while the driver remained under contract with his old sponsor.
Move over, Teresa, there's a new Earnhardt matriarch in town, whether under DEI's roof or not.
Earnhardt's Daughter Negotiating Her Way Into NASCAR History - FanHouse - AOL Sports Blog