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Dale Earnhardt faces similar issues with his new ride at Hendrick Motorsports. Should Earnhardt succeed and his popularity grow, he'll make it tough on other teams and sponsors. "Let's put it this way," says Geoff Smith, president of Roush Fenway Racing, "if he has a bigger reach popularity-wise that's complemented by improved performance, we're going to see the same economic phenomenon that was the way his dad worked, which was every sponsor made a call over to Dale Earnhardt Sr. to see what was available before they moved anywhere else." -- The Virginian-Pilot

ARTICLE: Are NASCAR's sponsor switches on track? (The Virginian-Pilot - HamptonRoads.com/PilotOnline.com)