[LSC9901]

DOVER, Del. -- When Dale Earnhardt Jr. cracked the tab on that first AMP Energy drink Wednesday in Dallas, traditional retail stores such as Wal-Mart and K-Mart gobbled up 160,000 t-shirts.
Gold mine.
"Right off the gun," said Joe Mattes, JR Motorsports VP of licensing. "That's a lot for this sport."
And Mattes would know. He used to run Dale Earnhardt's merchandising empire.
In all, 200,000 Dale Jr. No. 88 t-shirts have been ordered for sale.
"It makes sense," Mattes said. "There's two sponsors -- it's a double-hit. It's not like a [typical] guy coming out with a new sponsor. It's Dale Jr. with two sponsors. His fans have to have one of each.
"They're shipped and ready to go. We hit it right. Everyone kept quiet about it. By end of weekend, all said and done, there's a couple hundred thousand t-shirts sold. A lot of them are pre-booked. NASCAR.com and dalejr.com are close to record days. There's so much pent-up demand, [fans] are hitting it hard."

ESPN - Dale Jr. gear selling like mad; unavailable at-track - Nascar

[PenelopePitStop]

Originally Posted by LSC9901

DOVER, Del. -- When Dale Earnhardt Jr. cracked the tab on that first AMP Energy drink Wednesday in Dallas, traditional retail stores such as Wal-Mart and K-Mart gobbled up 160,000 t-shirts.
Gold mine.
"Right off the gun," said Joe Mattes, JR Motorsports VP of licensing. "That's a lot for this sport."
And Mattes would know. He used to run Dale Earnhardt's merchandising empire.
In all, 200,000 Dale Jr. No. 88 t-shirts have been ordered for sale.
"It makes sense," Mattes said. "There's two sponsors -- it's a double-hit. It's not like a [typical] guy coming out with a new sponsor. It's Dale Jr. with two sponsors. His fans have to have one of each.
"They're shipped and ready to go. We hit it right. Everyone kept quiet about it. By end of weekend, all said and done, there's a couple hundred thousand t-shirts sold. A lot of them are pre-booked. NASCAR.com and dalejr.com are close to record days. There's so much pent-up demand, [fans] are hitting it hard."

ESPN - Dale Jr. gear selling like mad; unavailable at-track - Nascar

And how much of this $$$ goes to HMS?

[LSC9901]

Originally Posted by PenelopePitStop

And how much of this $$$ goes to HMS?

If I remember correctly it seems like I read somewhere that it was about 30%. Sounds like a lot and I might be incorrect but that is what I recall.

[PenelopePitStop]

Originally Posted by LSC9901

If I remember correctly it seems like I read somewhere that it was about 30%. Sounds like a lot and I might be incorrect but that is what I recall.

As I've said before, HMS has hit the mother lode adding Jr. to the force!

[LSC9901]

Originally Posted by PenelopePitStop

As I've said before, HMS has hit the mother lode adding Jr. to the force!

No doubt about that but if the 30% figure is correct I would suspect that is about average for most of them.

[PettyBlue]

A fool and his money!

[LSC9901]

Originally Posted by PettyBlue

A fool and his money!

With a couple years ( !!!! ) of being a fan they have yet to get a dime out of my pocket.

[Quality88]

Makes me want to just go out and stare at the stuff. I have 88 stuff... but not with Jrs mug on it.

[LSC9901]

Originally Posted by Quality88

Makes me want to just go out and stare at the stuff. I have 88 stuff... but not with Jrs mug on it.

Cut & paste "Q" ... cut & paste.

[Quality88]

Originally Posted by LSC9901

Cut & paste "Q" ... cut & paste.

LOL..........

[Nevadastars]

.....and the sheep will flock.

[Quality88]

Originally Posted by Nevadastars

.....and the sheep will flock.

Just consider me a black sheep, as I will not flock.... atleast not to stores to buy new stuff.

[Team Yates]

Originally Posted by Quality88

Makes me want to just go out and stare at the stuff. I have 88 stuff... but not with Jrs mug on it.

I have 88 stuff too!!

Originally Posted by Quality88

Just consider me a black sheep, as I will not flock.... atleast not to stores to buy new stuff.

I'm standing right beside you Q!!

[Quality88]

Originally Posted by Team Yates

I have 88 stuff too!!
I'm standing right beside you Q!!

Wouldn't expect anything less TY

[Team Yates]