[vincesanity82]

Starter, whose goal was to make its brand synonymous with NASCAR, has decided not to pursue more deals in the sport.
Starter, Nike's value brand of footwear and apparel, claims to provide 70 percent of the footwear worn by NASCAR crews, and it had pledged to strengthen its position in the sport last January when it signed a three-year contract with Joe Gibbs Racing.

But seven months into that relationship, Nike executives have decided not to continue seeking business deals in NASCAR. A Nike spokesman said Starter will fulfill the terms of its deal -- providing uniforms, footwear and apparel -- with Gibbs Racing through 2009. No financial terms were available.
"We've decided not to pursue future business opportunities within NASCAR," Nike spokesman Alan Marks said. "It's a corporate decision based on our long-term growth strategy." No other specifics were available.


Nike's Starter brand does about-face on NASCAR

[simple simon]

ok, call me stupid but i never knew Starter Jackets for the NFL were a NIKE product

i bought a great pull-over winter one in Korea for $30

[Quality88]

Originally Posted by simple simon

ok, call me stupid but i never knew Starter Jackets for the NFL were a NIKE product

Nike purchased starter 2 or 3 years ago if I remember correctly.

[Racer Duck]

I think Nike found out it's hard to get the mechanics out of their Mechanix gear.

Nike doesn't make drivers suits or race uniforms for the pit crew (special fire retardant material, non gas and oil absorbing, etc. and steel toed sneakers aren't very stylish) so their only real exposure is the non-race activities (and souvenirs, of course!)

[jks812]

Originally Posted by Racer Duck

I think Nike found out it's hard to get the mechanics out of their Mechanix gear.

Nike doesn't make drivers suits or race uniforms for the pit crew (special fire retardant material, non gas and oil absorbing, etc. and steel toed sneakers aren't very stylish) so their only real exposure is the non-race activities (and souvenirs, of course!)

My daughter has a pair of those and they are pretty neat looking. Can't tell they are steel toed.

[simple simon]

Originally Posted by Quality88

Nike purchased starter 2 or 3 years ago if I remember correctly.

ahh i bought mine in Korea in 1992

[Souporscotty]

I'm sorta guessin' Nike found that France/NA$CAR are GREEDIER than they are.

[Quality88]

Originally Posted by Souporscotty

I'm sorta guessin' Nike found that France/NA$CAR are GREEDIER than they are.

Ouch... true, but ouch.