| Re: Crown Royal to sponsor May RIR race It appears that the ban was/is only voluntary.
Alcohol Advertising on Television Members of the Distilled Spirits Council of the U.S. had been following a voluntary ban on hard liquor advertising on radio since 1936 and television since 1948. The ban was broken in 1996. Since then expenditures for alcohol advertising have increased dramatically, even though liquor commercials were mainly found only on cable channels. However, in the winter of 2002 the first major network, NBC, indicated that it would start accepting hard liquor advertisements on shows airing after 9 P.M.. In a poll conducted by the Center for Science in the Public Interest (2001, December) 68% of the respondents opposed NBC's change of policy and 70% agreed that it was dangerous to have liquor ads on television because young people will be exposed to liquor. Heeding public pressure, NBC cancelled its plans in March, 2002. |