[vincesanity82]

The future licensing rights to Dale Earnhardt Jr. will be negotiated by Earnhardt Jr.'s own company, JR Motorsports, not Hendrick Motorsports, for whom he'll drive next season. It's yet another indication of the way the popular driver is maintaining control of his name and brand.
Earnhardt Jr. will be the only NASCAR driver whose personal company controls the licensing of his team's merchandise and apparel. Jeff Gordon at one time had his own company that handled his team licensing, but that operation has since rolled into HG Licensing, a joint venture between Gordon and team owner Rick Hendrick. Earnhardt Jr.'s business model is similar to the one employed by his father late in his career. Earnhardt Sr.'s licensing went through his own company, Sports Image, not Richard Childress Racing, where he drove until his death in 2001.

Good business: Earnhardt Jr. positions self for future

[Racer Duck]

Jr. went thru that long drawn out deal last year with Teresa to get the rights to his name back from DEI (where he put it at his dad's request.) seemed silly she balked at that, except for all the $$$ it was putting in her pocket!

[jks812]

Sounds like a very smart move on Jr's part. I bet there's alot of others that wish they had done the same thing.

[Racer Duck]

Originally Posted by jks812

Sounds like a very smart move on Jr's part. I bet there's alot of others that wish they had done the same thing.

you bet.

In Jr.'s case there was lots and lots of cash not getting into his wallet. It only made sense that he should control all of his finances. And now, in retrospect, it may have been the first of a planned set of moves to control his own destiny and to see whether DEI (Teresa) wanted to play or not. He definitely proved he was bigger than DEI, though I doubt that was his intent.

[vincesanity82]

I dont think a lot people regard jr as business savy but his dads taught him well..

[tkj24]

Kelly is taking care of Dale Jr.

[Quality88]

Originally Posted by tkj24

Kelly is taking care of Dale Jr.

That is true, but Jr did learn alot from Sr.

[PenelopePitStop]

Originally Posted by Quality88

That is true, but Jr did learn alot from Sr.

And we all know daddy made a TON of money on his name and image! Actually, I'm sure DEI is still raking it in.

[Souporscotty]

Originally Posted by PenelopePitStop

Actually, I'm sure DEI is still raking it in.

I think Sr is sorta like Elvis. He's probably worth more now than he was when he was alive.

[Quality88]

Originally Posted by Souporscotty

I think Sr is sorta like Elvis. He's probably worth more now than he was when he was alive.

The bad part about that is it's true. The day after his death a deck of cards of the Intimidator went from $12 to $50 on e-bay, not to mention all merchandise was jacked up... bunch of vultures

[Souporscotty]

Originally Posted by Quality88

The bad part about that is it's true. The day after his death a deck of cards of the Intimidator went from $12 to $50 on e-bay, not to mention all merchandise was jacked up... bunch of vultures

Disrespectful IMHO.

[PenelopePitStop]

Originally Posted by Quality88

The bad part about that is it's true. The day after his death a deck of cards of the Intimidator went from $12 to $50 on e-bay, not to mention all merchandise was jacked up... bunch of vultures

Yup. Very true.

I have a Sr. chair. One of those canvas folding things that goes into a carrying bag that I bought at the track. I think I paid less than $50 for it. The day after Sr. died, it was on eBay for $250!

I have a ton of Sr. stuff. I even have a limited edition porcelain doll. I wouldn't sell any of it. I bought this stuff because I'm a fan, not to make money someday.

[Quality88]

Originally Posted by Souporscotty

Disrespectful IMHO.

Precisely....

[Racer Duck]

Originally Posted by Souporscotty

I think Sr is sorta like Elvis. He's probably worth more now than he was when he was alive.

I'm pretty sure he has more fans now than before

[LSC9901]

Originally Posted by Racer Duck

I'm pretty sure he has more fans now than before

A lot of his poor qualities have gotten lost in all the hype since his death also. I will agree that is a natural occurrence for anyone in that situation.