[Pepsi One]

I sadly post:

Coke signs deal with ISC, and title rights for July races in Daytona: International Speedway Corporation announced that the company has signed an exclusive ten-year agreement with Coca-Cola North America (CCNA). Specific financial terms were not released. Under the terms of the agreement, CCNA brands will become the "Official Soft Drink," "Official Sparkling Beverage" and "Official Water" for 10 of ISC's wholly owned and/or operated motorsports facilities; as well as the Daytona 500 Experience, the Ultimate Motorsports Attraction. Beginning in January 2008, the partnership will include the following ISC properties:
Daytona International Speedway, including race entitlement rights for the facility's July Nextel [to be Sprint] Cup and Busch series events; The DAYTONA 500 Experience; Chicagoland Speedway; Homestead-Miami Speedway; Kansas Speedway; Michigan International Speedway; Richmond International Raceway. The relationship will extend to Darlington Raceway in 2009, Talladega Superspeedway and Watkins Glen International in 2011, and Phoenix International Raceway in 2012 [no mention of Martinsville or California speedways]. Under the new agreement, CCNA beverages will be served exclusively at the facilities by Americrown, ISC's catering, concessions and merchandising subsidiary, and by other facility concessionaires. In addition, CCNA will leverage its marketing expertise to create a variety of programs featuring ISC properties both at-track and wherever racing fans enjoy their favorite sport.(DIS PR)(7-9-2007)

[tkj24]

I might be a Jeff Gordon fan but I enjoy my diet coke.

[kcoruol]

Will they have a " Coke 400 " next year?

[Quality88]

Pepsi has gotten to sweet. Probably a byproduct from bein a Gordon sponsor. Then again, coke is almost an ample substitute for cleaning acid.

[tkj24]

Originally Posted by Quality88

Pepsi has gotten to sweet. Probably a byproduct from bein a Gordon sponsor. Then again, coke is almost an ample substitute for cleaning acid.

Yeah Gordon is awfully sweet.

[BringBackWilkesboro]

Eh, doesn't mean much to me. Better they team up with Captain Morgan and give us a Captain and Coke 400. There's some corporate sponsorship I could go for!

[LSC9901]

Ohhhhh I thought you meant Gordon's Gin !!!!!

[Pepsi One]

Originally Posted by kcoruol

Will they have a " Coke 400 " next year?

I read somewhere that Pepsi will not be the sponsor of next years 400! Could be a biproduct of them getting ready to invest alot of money into sponsoring someones car!

[Pepsi One]

Originally Posted by tkj24

I might be a Jeff Gordon fan but I enjoy my diet coke.

Boo to you, and after reading the article again it says that it will be the Coke-a-Cola 400 next Year....and once again Boo, Boo to you!

[Phils20]

I thought they sad something before the race about it being the last Pepsi 400. It may have been on Sirus!

[SpaceCadet]

Originally Posted by BringBackWilkesboro

Eh, doesn't mean much to me. Better they team up with Captain Morgan and give us a Captain and Coke 400. There's some corporate sponsorship I could go for!

Brilliant!

[oncea3fan]

they should name it "The FireCracker 400 brought to you by Coke-a-Cola "

[Phils20]

Originally Posted by oncea3fan

they should name it "The FireCracker 400 brought to you by Coke-a-Cola "

That would be a nice tribute to tradition! Hope the France family is that smart!

[vicfirth5150]

YouTube - Tony Stewart Insults Pepsi=

haha, this is funny.

[lilsexy08]

I only drink Coke! So cool!