[vincesanity82]

Sprint Nextel has changed the name of NASCAR's premier series to the Sprint Cup Series beginning in 2008. "While it's never easy to change the name of your primary series, which in this case will be the NASCAR Sprint Cup Series, in talking to the Sprint group for some time now, it's very obvious to us that their focus will be the Sprint brand," NASCAR CEO Brian France said. "The benefits that our industry can get by lining up with their premier brand are pretty obvious ... just the resources that they can bring to the table."

The series will continue to be known as Nextel Cup through this season.
"NASCAR has an incredibly loyal fan base, and we listened closely to fan feedback to help make this decision," said Tim Kelly, chief marketing officer of Sprint. "It was a long and thorough process to determine how to integrate our NASCAR sponsorship into our overall brand strategy, while still keeping the NASCAR fan at the heart of the decision.

"The process extended well beyond the NASCAR sponsorship. This is an evolutionary time for Sprint Nextel's brand. Our new brand campaign focuses on the importance of speed in people's daily lives and illustrates their ability to get information where they want it, when they want it. NASCAR was built on a tradition of speed, so it was a natural tie for us."


This marks the lone name change the telecommunications company is allowed to make during its 10-year sponsorship agreement with the sanctioning body. Nextel took over naming rights for NASCAR's premier series in 2004.

NASCAR changing premier series name to Sprint Cup

[Pepsi One]

Just six more years under a telaphone company, Nascar knew better, they change names more times than Stephen Wallace wrecks!

[Racer Duck]

when I read the title for this thread I thought "what? NASCAR is gonna have a sprint car series?"

what a stupid idea! talk about confusing lots of fans everywhere! I don't care what the phone company wants to call themselves, they ought to do some research into automobile racing in the US. if they did, they'd find out there's several thousand "sprint cars" already racing in various series across this great land and none of them look like Cup cars, COT or not.

now I don't know which organization is dumber than the other: Nextel or NASCAR!!! but one thing is for sure, they both have gone past the absolute bottom of the barrel.

not wanting to be politically correct: that's my opinion .. don't like it? tough - learn to live with it.

[Bob Tanner]

Originally Posted by Racer Duck

when I read the title for this thread I thought "what? NASCAR is gonna have a sprint car series?"

what a stupid idea! talk about confusing lots of fans everywhere! I don't care what the phone company wants to call themselves, they ought to do some research into automobile racing in the US. if they did, they'd find out there's several thousand "sprint cars" already racing in various series across this great land and none of them look like Cup cars, COT or not.

now I don't know which organization is dumber than the other: Nextel or NASCAR!!! but one thing is for sure, they both have gone past the absolute bottom of the barrel.

not wanting to be politically correct: that's my opinion .. don't like it? tough - learn to live with it.

Gasp! Blasphemy!! Heretic! Boy, you'd never catch me making a statement like that! (At least, not in the past two minutes, anyway)

You go, Duck. I've got your back!

[tkj24]

The easiest thing is just to say CUP. Then you don't have to keep changing.

[NASCAR Gnome]

So now I guess we'll be watching "Sprint" Cars?!?

I vote to "Free the 8" but also to "Free the Cup!"

[tkj24]

that make me think of the little winged cars.

[Nevadastars]

Originally Posted by tkj24

The easiest thing is just to say CUP.

That's what I've been calling it since Winston bailed out. I just can't get used to calling it Nextel or anything else. It just doesn't roll off the tongue like Winston Cup did. It took two years for some of the announcers to quit calling it Winston.

[JG24]

Originally Posted by Nevadastars

That's what I've been calling it since Winston bailed out. I just can't get used to calling it Nextel or anything else. It just doesn't roll off the tongue like Winston Cup did. It took two years for some of the announcers to quit calling it Winston.

i mean it was hard to adjust to nextel and now that im finally adjusted they go and change it again i still ocasionally called it winston cuz i was so use to it but now sprint? oh well i guess ill have to adjust yet again

[Pepsi One]

Originally Posted by JG24

i mean it was hard to adjust to nextel and now that im finally adjusted they go and change it again i still ocasionally called it winston cuz i was so use to it but now sprint? oh well i guess ill have to adjust yet again

Unless you got 70 million dollars to name it what you want I guess you have to!
Personally the Pepsi One Cup has a nice ring to it!

[JG24]

Originally Posted by Pepsi One

Unless you got 70 million dollars to name it what you want I guess you have to!
Personally the Pepsi One Cup has a nice ring to it!

ya no kidding

[Daniel McMahon]

i dont like the sound of the name or the logo. i've never heard of the company sprint either so i really dont know what to say. does this company project a good image for the sport? i think that it should be sponsored by budweiser and then have free bud at the track.

[McMurray26]

i know i am so upset i can't believe anything ever changes...

i mean it was always winston it should of never changed...

it was never anything before it was winston...

grand national what is that...

basically who cares what it is called, yeah sprint cars that's a little weird, but it is not going to effect what is going on on the track...

07/07/07 26 yeah baby!!!

[LSC9901]

Originally Posted by McMurray26

07/07/07 26 yeah baby!!!

You aren't just a little pumped about the results are you M-26 ???

[Quality88]

Does this mean it'll be the "Sprint for the cup" instead of the "Chase for the Cup"