[vincesanity82]

As previously announced, The Principal Financial Group®, the nation’s 401(k) leader1 and premier benefits provider, will serve as primary sponsor of Mark Martin’s No. 01 Chevrolet during the NASCAR Nextel Cup race at Daytona International Speedway, July 7, 2007. The Principal® will also feature Mark Martin and his Nextel Cup rookie co-driver Regan Smith in a two minute vignette airing as part of TNT’s Wide Open format of the live event broadcast.
“We’re proud to have our brand associated with someone of Mark Martin’s talent, commitment and character. Following his close second place finish in the Daytona 500, we are thrilled to support his return to Daytona International Speedway,” said Mary O’Keefe, senior vice president and chief marketing officer for the Principal Financial Group.

As a season-long associate sponsor of Ginn Racing’s three full-time Nextel Cup entries, Daytona marks the first of two Nextel Cup races where The Principal will serve as primary sponsor of the No. 01 Chevy. Regan Smith will pilot the Principal Financial Group Chevrolet Sept.16, in the Nextel Cup race at New Hampshire International Speedway.

The Principal first joined Ginn Racing in August 2006 as an associate sponsor then increased its status in November to primary sponsor of Sterling Marlin’s No. 14 and Joe Nemechek’s No. 01 Chevys during the Nextel Cup race at Phoenix International Raceway.

“We are excited about having The Principal on board for the Daytona night race," said Martin. "The Principal Chevy is a good-looking race car and I know it’s going to look sharp under the lights. Hopefully we can come up with about three more feet and take the 01 car to Victory Lane.”

The U.S. Army, Martin’s and Smith’s primary sponsor for the balance of the 2007 Nextel Cup season, will have associate sponsor status on the 01 car in both Daytona and New Hampshire.



SpeedwayMedia.com, The Principal Financial Group Gives Mark Martin an Edge at Daytona