Earnhardt is the exact opposite on every level.
He drinks Budweiser and plays video games, often forgets to shave and hates wearing suits. He sleeps late, grabs the first wrinkled T-shirt he can find on the floor and was once fined $25,000 for cursing on national TV.
Resisting the urge to polish him comes with the risk of letting Earnhardt become the oddball relative of the Hendrick crew, but the boss thinks that's just fine. "He asked me, 'Rick, I dress this way, what do you want me to do?' I said it depends on what the sponsor is and what they want you to do," Hendrick said. "He is a brand, Jeff is a brand and Jimmie is a certain way, and I don't try to change them. I want to create multiple brands. I don't want to have four cookie-cutter kind of guys."
FOX Sports on MSN - NASCAR - Hendrick vows to leave Earnhardt image alone