[simple simon]

Total number of commercials: 170
Total number of companies or entities advertised: 95
Total number of brief promos of products/services during the race broadcast: 42
Start time to record race/commercial periods 05/05/07: 5:30 PM
End time to record race/commercial periods 05/05/07: 10:28PM
Total minutes: 298
Minutes of race broadcast: 226
Minutes of commercials: 72
Total race brdcst time: 226 Total comm. brdcst time: 72
See full report at CawsnJaws.com.(5-28-2007)

Jayski's® Silly Season Site - Nextel Cup News Page

[simple simon]

so what i take away from this is this

there were more then 1 commercial every 2 minutes

that's just wrong

[Lefty Noob]

About 7 minutes of every half hour were commercials, and 22-23 (rounded) were programming. Once again, that's on par with sitcom ratios.

[simple simon]

well they should go with split screen or something

[Lefty Noob]

Originally Posted by simple simon

well they should go with split screen or something

Perhaps. My point, though, is that while it may seem excessive it really isn't compared to the commercial-to-programming ration of regular TV.

[Mike24]

Too many commercials.... but of course, it's about protecting your sponsors first, which I don't like in this "new" product of racing.

[LSC9901]

Originally Posted by simple simon

so what i take away from this is this

there were more then 1 commercial every 2 minutes

that's just wrong

Approximately 3 minutes of racing for each one minute of commercials. 298 total minutes of broadcast and 72 minutes of commercials. That leaves 226 minutes of race, which relates to about 3 to 1.

[LSC9901]

On another note races have times when there is no racing ... pit stops under caution. This affords the advertisers more time versus regularly scheduled TV programs.

[LSC9901]

Originally Posted by simple simon

well they should go with split screen or something

Split screens are great. They do it on ESPN during the Indy. Even with no sound you at least get to see what is going on in real time. NASCAR and its advertisers want nothing to do with that idea.

[Quality88]

Originally Posted by LSC9901

Split screens are great. They do it on ESPN during the Indy. Even with no sound you at least get to see what is going on in real time. NASCAR and its advertisers want nothing to do with that idea.

Of course they don't LSC... they flat out said they saw no benefit to the sponsors.... ooops.... let me correct that... they said they saw no benefit for the sponsors or fans..... My first statement was actually what they meant.

[kcoruol]

I like the split screen ABC did with the Indy 500, great idea!

One thing my wife and I notice about the NASCAR commercials is the quality and the humor employed with them.

One of our favorite commercials was the cell phone commerical where the driver pulls a rabbit out of his helmet.

I know the whole product advertising thing on the cars and suits is all a part of racing, but can you imagine the same for the NFL? Dallas Cowboys with Lean Cuisine logos splash all over the helmets and uniforms playing the Cleveland Browns with Purina Cat Chow splashed all their helmets and uniforms?!

[LSC9901]

Hi kcoruol and welcome to GTG's NASCAR Forum. Happy to have you join us. Please be sure to check out our predictions thread and get your guess in.

If you have any questions about anything just fire away. You'll not find a greater group of NASCAR fans anywhere.

[Racer Duck]

Originally Posted by kcoruol

I like the split screen ABC did with the Indy 500, great idea!

One thing my wife and I notice about the NASCAR commercials is the quality and the humor employed with them.

One of our favorite commercials was the cell phone commerical where the driver pulls a rabbit out of his helmet.

I know the whole product advertising thing on the cars and suits is all a part of racing, but can you imagine the same for the NFL? Dallas Cowboys with Lean Cuisine logos splash all over the helmets and uniforms playing the Cleveland Browns with Purina Cat Chow splashed all their helmets and uniforms?!

hi kcoruol, welcome to GoTeamsGo and the NASCAR forum. jump right in and don't be shy about your opinion - nobody else here is

if I had to guess, the thing that's different about the commercials during the race, it's about good looking young drivers (and in some instances their crew.) the sponsors are putting big bucks into their commercials and want them to connect with that age group and one way is thru attractive "faces" and good clean humor.

in more ways than one, these drivers are the face of the products they're promoting. that's pretty hard to do with football or basketball or other sports teams...

[kcoruol]

I've read that NASCAR viewership is down from what it once was.

IMHO, and I have no experience to back this up, but I think that many of the "older" fans may have dropped out with the death of Dale Earnhardt, who in essence was NASCAR to many fans.

In one NASCAR commercial it showed young fans playing hip hop, Michael Jordan was the Grand Master of the Coca Cola 600, I think it was during the All Star Challenge an African American sports figure got to wave the green flag. So it seems Nascar is trying to broaden it's demographic fan base both racially and age wise. (Nascar please no Hip Hop or freak dancing!!) Superbowl half-time shows have been complete failures!

But why no female racers? Indy 500 there were 3 female racers I believe.

[24hendrick48]

Originally Posted by Lefty Noob

Perhaps. My point, though, is that while it may seem excessive it really isn't compared to the commercial-to-programming ration of regular TV.

Regular TV isn't LIVE!