[3fanforever]

"In the world of heads-up professional drag racing, perhaps nothing exemplifies the dog-eat-dog nature of the sport better than words, “Go Full Throttle or Go Home!”

Beginning in 2009, that's exactly how NHRA's top professional series will be branded, as Coca-Cola North America's Full Throttle energy drink succeeds POWERade as the title sponsor of NHRA's premier professional drag racing series. It's the first major sports marketing play for the beverage company's lead energy drink."


NHRA News: Full Throttle energy drink to rev up with title sponsorship of NHRA series (4/25/200)

[Racer Duck]

WOW! Earnhardt Jr. goes with AMP over Budweiser; Monster Energy has WoO and SuperCross and Monster Trucks; Red Bull is everywhere! And, now Coke is replaced by "in-house super water" at the drags!!!

Methinks the world is being taken over by energy drinks!!!

[Phils20]

yeah, they are. What sucks is that most of em are worse for you than soda's!!

Yuck!

Oh well, as long as they can keep racing!