[vincesanity82]

The International Speedway Corp. brings more than race enthusiasts to the Sunshine State. An economic impact analysis conducted by the Coral Gables-based Washington Economics Group shows the Daytona Beach-based company pumps $2.3 billion into the Florida economy. ISC's Florida operations include Daytona International Speedway and Homestead-Miami Speedway, as well as ISC's headquarters and those of the NASCAR and Grand American Road Racing series. -- South Florida Business Journal

Racing generates $2.3B in Florida economy - South Florida Business Journal:

[Racer Duck]

ok financial types out there, other than the obvious France Family Holdings investments in both ISC and NASCAR, how do you explain this statement at the end of the article: "the company (ISC) has an indirect 50 percent interest in Motorsports Authentics"?

[Bob Tanner]

Originally Posted by Racer Duck

ok financial types out there, other than the obvious France Family Holdings investments in both ISC and NASCAR, how do you explain this statement at the end of the article: "the company (ISC) has an indirect 50 percent interest in Motorsports Authentics"?

Ask and ye shall receive.

ISC and SMI (Bruton Smith) own 50% of MotorSports Authentics each. Last summer they named Mark Dyer, former Vice President in charge of Licensing and Consumer Products to be president and CEO of the operation. He answers to a board comprised of Lesa France Kennedy from ISC and Marcus Smith from SMI, and two others. Motorsports Authentics is now also Action Performance, the company (formerly owned by Dale and Teresa, I believe) which makes the toy cars.

The "indirect" part probably is an oblique reference to the business management group that ISC uses to manage its in-house investments and operations not directly involved in competition.

That's Racin' | 06/20/2007 | NASCAR Licensing Executive Joins Motorsports Authentics as President & CEO