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Fox Interactive Media this week plans to launch a sports channel within its wildly popular social-networking site MySpace, further leveraging one of the top brand names on the Internet across the sports industry. A large collection of players, teams and leagues have created and operated MySpace pages on their own, but the latest effort marks the first systemic entry for MySpace into sports. FIM will create a direct pathway from MySpace.com to the site's new sports channel, joining two dozen other vertical categories that include movies, music, comedy and weather. Once in the sports space, visitors will find user-generated videos, other fan-created content of various forms, Scout.com material and online communities developed around specific teams. -- Sports Business Journal

SportsBusinessJournal.com