[Tuck4Bama]

Winning conference titles doesn't mean what it used to at the University of Memphis.

When the Tigers beat Tulsa on Wednesday night at FedExForum, the fact that they also bagged at least part of another Conference USA regular-season championship elicited barely a mention.

"This is my first time really hearing about it," freshman point guard Derrick Rose said before practice Thursday at the Finch Center.

Is that because winning league titles has suddenly become old hat for the the No. 2-ranked Tigers (27-1 overall, 13-0 in C-USA), who can secure a third straight outright C-USA title by beating Southern Miss (15-12, 7-6) in Hattiesburg on Saturday? Or is it because they have their sights set on bigger and better things?

C-USA title not one Tigers want : Tigers : Commercial Appeal