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Old 07-01-2009, 01:01 PM
Joe Gibb's Racing Joe Gibb's Racing is offline
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Join Date: Jun 2009
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Joe Gibb's Racing is an unknown quantity at this point
Identity crisis: Can NASCAR reach old, new fans effectively?

When NASCAR was born on the sands of Daytona Beach, Fla., 61 years ago, its fan base likely wasn't much different from its racing heroes. A sport spawned by moonshine running starred undereducated white males from the South who subsisted on modest incomes.

Identity crisis: Can NASCAR reach old, new fans effectively?
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