For most NFL teams, selling tickets is no problem. Season ticket waiting lists with tens of thousands of names on them are the norm in the NFL.
But the Jacksonville Jaguars aren't like most NFL teams. They're one of the few teams that really has to work to sell tickets, work that sometimes includes covering whole sections of the stadium with a tarp so they can claim they've sold out even though thousands of seats are empty.
The latest example of how desperate the Jags are to sell tickets is a series of TV commercials featuring Jacksonville players like Maurice Jones-Drew and Fred Taylor.
Jaguars Desperate to Sell Tickets - Sports Blog - The FanHouse