Versus has recorded substantial ratings gains for its telecasts of the 2008 National Hockey League Stanley Cup quarterfinals games, albeit compared to a low base for last year's playoffs. Through 26 games on 14 nights, household ratings are up 33 percent to a 0.4 vs. a 0.3, according to Nielsen Media Research data, while total viewers are up 24 percent to 349,792 vs. 281,466. Male 18-34 viewers are up 72 percent to 107,957 from 62,882, while men 18-49 viewers are up 65 percent to 190,710 from 115,810.
-- Media Week
http://www.mediaweek.com/mw/news/cab..._id=1003794188