The NHL will sharpen its blades with a playoff marketing push to drive fans to TV and computer screens and motivate them to support league partners like Pepsi, Reebok, Anheuser-Busch and Bridgestone. On March 28, up to eight 30-second spots will break on NHL.com with the theme, "The Cup changes everything." Spots then roll out March 30 during the NHL on NBC. TV also will air during the playoffs on Versus and Fox Sports Net. Support includes print in Sports Illustrated and USA Today, radio and in NHL arenas. Y&R, New York/Toronto, handles with NHL Productions, New York. Tag remains: "Live every shift."
-- Brand Week
The Game: NHL Plans To Fill Marketing Cup; How To Spend It Like Beckham
03-25-2008, 11:21 AM
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