AMP Energy Launches New Dale Jr Inspired Flavor Kyle Ocker, FanZone Sports | Tuesday, May 5, 2009 at 2:31 PM ET
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Pepsi-Cola North America Beverages, owner of AMP Energy, announced today a new flavor and can design called Tradin’ Paint. The new flavor, which included heavy involvement from
Dale Earnhardt Jr. in the creation, combines orange, lime and berry as flavors.
The can design takes on a similar design as Earnhardt Jr.’s No. 88 AMP Energy Chevrolet, and includes minor dings that drivers often receive during a hard race.
“
Dale Jr. was very involved in creating this new AMP Energy flavor and it is a true representation of his taste and his sport,” said Lauren Hobart, VP of energy drinks, Pepsi-Cola North America Beverages. “The flavor and packaging embody the thrills and excitement of side-by-side racing at intense speeds - complete with a look that features all the bumps, scratches and crashes that Dale’s car endures as it advances track position.”
The product is currently on store shelves and is available in a 16-oz can nationwide through the end of the summer.