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NFL packaging Friday TV show for Super Bowl

NFL packaging Friday TV show for Super Bowl

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Old 04-29-2008, 12:02 PM
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NFL packaging Friday TV show for Super Bowl
The NFL is packaging a 60- to 90-minute TV show that it plans to air on the Friday before the Super Bowl. The live program will be produced from the Super Bowl's host city � Tampa in 2009 � by the broadcaster that holds the rights to the Super Bowl, and will be set up as an awards show for some of the league's top individual awards. It will include musical talent, as well, and is being designed to kick off Super Bowl weekend. NBC has the option to produce and broadcast the show next February. Future events will rotate annually among the networks with Super Bowl rights. Agency sources said the NFL is pushing the concept with hopes that its corporate sponsors will buy most, if not all, of the advertising. -- Sports Business Journal



NFL packaging Friday TV show for Super Bowl
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Old 04-29-2008, 02:58 PM
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Re: NFL packaging Friday TV show for Super Bowl
Because what the world needs more than anything is more Super Bowl pregame.
Please, NFL... I'm beggin' ya... NO!
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