Fox will give American Idol host Ryan Seacrest the chance to do the seemingly impossible: Appear on a show that, at times, can draw even bigger audiences than the all-powerful Idol: Fox's Super Bowl pregame show. He'll host entertainment segments from a set, outside the Arizona Cardinals' stadium positioned to intercept incoming celebs. It's the latest instance of TV sports incorporating red-carpet-style coverage, a genre epitomized by reporters posing this question: "Who are you wearing?" Fox Sports Chairman David Hill says there's a rationale in using Seacrest that goes beyond using the Super Bowl to cross-promote Fox's biggest hit. Other Fox cross-promotion will include Neil Cavuto, expected to star on Fox's upcoming business channel, to talk about the Super Bowl's impact on, say, avocado sales. "I see Ryan as a latter-day Dick Clark, who was a conduit through which America viewed pop culture," says Hill. "He's on his way toward assuming Dick Clark's mantle." Said Seacrest, in a statement: "This will undoubtedly be one of the highlights of my career. Seacrest, out."
-- USA Today
this is very sad..
Seacrest, in! Fox adds celebs to Super Bowl lineup - USATODAY.com