[Robertdjr]

Lions' new logo has fangs, flowing mane...

Madison Heights -- It's evolutionary, not revolutionary. And one thing is clear with the Lions' new look: It's a uniform change -- literally.

From the fashion statement on the front of the jersey to the end-zone decoration at Ford Field to the font on the team's stationery, the Lions are projecting a simpler, more streamlined brand. The colors won't change -- it's still Honolulu blue and silver -- and only time will tell if the team's football fortunes will, but even owner William Clay Ford Sr. agreed last fall it was time to freshen-up the Lions' appearance.

Gone is the circus-lettering and the cluttered jersey striping, replaced by a new custom script and a more refined piping. And yes, most notably, gone is the inanimate "Bubbles," traded in after 50 years for a livelier "Leaping Lion" logo, complete with fangs and a flowing mane, just as advertised -- accidentally -- on that toy truck a month ago.







Full Story from Detroit News.com

[addaminsane]

I think the lion is definitely a design improvement while keeping the logo familiar. not sure about the uniforms though or if this will cause the team to get better

[Full Cougar]

Honestly I think that's a good idea. When the Rays completely reinvented their team, they made it to the world series. It's time for them to start a new as a team.

[mike honcho]

I wonder if they going to change their throwback uniforms.

[Bette]

Originally Posted by mike honcho

I wonder if they going to change their throwback uniforms.

I doubt it.

But this is a good thing for the Lions. It is just part of the idea of a fresh, new attitude.
And they will be led by Daunte Culpepper Cougar.

[Full Cougar]

Originally Posted by Bette

I doubt it.

But this is a good thing for the Lions. It is just part of the idea of a fresh, new attitude.
And they will be led by Daunte Culpepper Cougar.

I wasn't going to say it but now I will. The team will start a new, with a new quarterback, MATTHEW STAFFORD!