After taking care of business on the basketball court, he held a press conference announcing that
he signed with Peak, a Chinese company, to endorse their shoes. Kidd previously endorsed Nike, and before anyone suggests his new kicks are inferior, realize that they're probably made in the exact same sweatshop.
Kidd joins a handful players in the NBA endorsing foreign kicks, most notably
including several Rockets cashing in on Houston's Yao-inspired popularity in China. Even without knowing how much Kidd's new deal is worth, this looks like a savvy business move.
Jason Kidd Drops Nike for Chinese Sneakers - NBA FanHouse