[vincesanity82]

Jerry Jones is bonkers, but he somehow manages to make it work. He's the Cowboys general manager, which seems like a ridiculously bad idea ... except he's been pretty successful at it. Same with the halfway house Dallas uses to convert would-be offenders into model citizens and quality football players.

So keeping that in mind, Jones' explanation for why he spent 57 percent more than he needed to build the Cowboys' new stadium seems less insane. From Sports Business Daily via Sports by Brooks:

Jones said he could have built the new facility for about $700M. "The reason I'm spending [$1.1B] on that stadium in Arlington is because of perception," he said. "Only a fraction of football fans will ever set foot in it, but hundreds of millions will see it on television." How the stadium looks is important, he said, as well as "how John Madden talks about it, and how Al Michaels talks about it, and let me assure you that after I've had some time with them, they'll know everything there is to know about it."

Jerry Jones Spends Extra $400M on New Stadium to Impress John Madden - FanHouse - AOL Sports Blog

[Bette]

I agree Jones is kinda bonkers and that it works. The halfway house works too.
But that he did it to impress Madden is out of context a bit. He just wants everyone talking about it. Thats what Michaels and Madden do.
He wants to impress the sporting world.