[Bette]

When it was announced that the Dallas Cowboys were planning to build a new state of the art stadium, fans were excited about the possibilities. But, after the price tag for season tickets was revealed, opinions have changed.
The prices have many fans upset and shaking their heads at the prospects of paying such huge amounts of money just for the chance to buy tickets.
Part of the financing for the $1 billion dollar stadium is personal seat licenses (PSL) where fans are required to purchase the rights to their seats for the next thirty years. A practice that the Cowboys used in the 1960’s to fund the building of their current home, Texas Stadium. The difference is that while they charged fans $250 then, prices for PSLs today range from $16,000 to $150,000. NFL spokesperson Brian McCarthy told Bloomberg news services, the lowest priced PSL of $16,000 is already a league record.
“It’s strictly a business,” Fifteen year season ticket holder Morris Hasson told the WFAA-TV. “Football should be something that the average guy can go to and they've priced them out.”

Even with the obvious frustration of some fans over pricing, Cowboys team officials have announced, according to The Dallas Morning News, as of February 1 the team has sold nearly half of their most expensive seats in the new stadium.

Dallas Cowboys Meet Some Resistance Over Ticket Prices | Ticket News


If it works for the Cowboys, you can bet other teams will follow suit. Looks like this is becoming a rich man's game, and not for the average joe.