[Bette]

The NFL once viewed Cowboys owner Jerry Jones as too slick of a salesman for his own good.
In 1995, Jones cut deals with Nike and Pepsi as official sponsors of Texas Stadium – not the Cowboys – which circumvented the NFL Properties trust that pools and shares revenue among the 32 teams. The NFL responded by filing a $200 million lawsuit against Jones. The NFL considered him a rogue salesman.

But not anymore
This month, the NFL named Jones the head of its NFL Network committee. The league wants him to broker a deal with cable companies that has the potential of doubling the audience for its network.
The NFL needs Jones to work his sales magic on behalf of his 31 partners and break a stalemate in negotiations with the major cable suppliers.

NFL counting on Dallas Cowboys' owner Jones to be its cable guy | Dallas Morning News | News for Dallas, Texas | SportsDay: Football: Cowboys

[Bette]

This cable thing has been a big fight for a long time. Personally, I think Jerry will pull it off.

[Racer Duck]

Originally Posted by Bette

This cable thing has been a big fight for a long time. Personally, I think Jerry will pull it off.

I agree .. he's already hornswaggled some pretty good coaches and othes to agree to T&C's they publicly denounced...