DETROIT (AP) -- The Motor City Bowl was rechristened Wednesday as the Little Caesars Pizza Bowl, with the Detroit-based pizza chain stepping up to sponsor the college football bowl game as two of the region's beleaguered automakers step down.
"What can go better with football than pizza?" said Little Caesars Enterprises Inc. president David Scrivano at a news conference Wednesday unveiling the title sponsorship and name change.
The bowl began at the Pontiac Silverdome in 1997 and, since 2002, has been played at Detroit's Ford Field. It tries to pit a team from the Mid-American Conference against a team from the Big Ten and has a television contract with ESPN through the 2014 season.
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