The Cleveland Indians are selling the naming rights to their ballpark and hired sports management company IMG to conduct the search. The Indians play at Jacobs Field, which was named after owner Richard E. Jacobs when it opened in 1994. Jacobs, who sold the team in 2000, owned the rights through the 2006 season. The club was talking to potential rights-buyers and decided to look for outside help four or five months ago, said Vic Gregovits, the Indians' senior vice president for sales and marketing. The value of a company putting its name on the Indians' ballpark is hurt because the team has played there for 14 seasons, said Wally Hayward of Relay Worldwide, a sports sponsorship company in Chicago. ``Just to take the name off and put another name on without it being a new stadium is purely switching out the name. Who cares?'' Hayward said. ``It will be known in that market, in that region as Jacobs Field.''
-- Bloomberg
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