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LeBron James thinks he can help fast friend Ted Ginn Jr. become a bigger star. Further broadening his business portfolio, the Cavaliers' forward has signed Ginn, the former Ohio State speedster now a rookie wide receiver for the Miami Dolphins, to a marketing contract.Ginn is the first athlete signed by LRMR Marketing, James' budding sports marketing company.
"To do this, not so much for money but to maybe get on a Sprite commercial with LeBron or anything, that'd be fun," Ginn said.
Ginn, who signed a five-year contract worth more than $13 million last week, said knowing James for years made the decision an easy one.
"A lot of football guys don't get a lot of marketing their first couple years coming out," he said. "You've got to do big things to do that. He's been a good friend to me for the last four or five years, so the best thing for me is get involved with someone I know."
James formed the marketing firm two years ago with childhood friends Richard Paul, Maverick Carter and Randy Mims. The company takes its name from the initials of the foursome's first names.

FOX Sports on MSN - NBA - LeBron signs Ginn Jr. to marketing deal